Calling all professional, recreational and junior, triathletes, runners, cyclists, swimmers and obstacle course enthusiasts! This July, Sydney will host a one stop shop for everything fitness related to get you sprinting out of the starter’s block.

The Australian Triathlon Endurance & Cycling Expo (ATEC) Expo will be staged at The Dome, Sydney Showground on Saturday 23 and Sunday 24 July 2016 and is the second event in the series. The action packed expo will feature seven interactive zones and more than 100 exhibitors showcasing the latest in products in cycling, running, swimming and sports nutrition, racing apparel and equipment to boost training and athletic performance.

In2Adventure will be at the Expo showcasing their events and in particular answering your questions on the up coming ITU Cross Triathlon World Championships being held in the Snowy Mountains on 18th to 20th November 2016 and the Snowies Mountain Bike Festival 5 Stage MTB Race to be held from 25th to 27th November 2016.

“The ATEC expo isn’t just for professional athletes, it is for everyone with an interest in running, swimming, cycling and obstacle courses, from seasoned competitors to those just starting out,” says Vanessa Maniatis, Informa Australia’s Exhibition Director for ATEC, the country’s only multi-sport exhibition.

The zones include Bike, Swim, Run, Nutrition, Technology, Obstacle and Endurance, and Junior and will enable visitors to trial the latest technology, sample products and purchase an expansive range of apparel at special expo prices. For the adrenaline junkies, The Raw Challenge Obstacle course will satisfy with a two metre high wall to conquer, and the S’cool Bikes Fat Bike Track will set the stage to road test the Euro-Bike award winner XXFat 20. If visitors are up for competitive cycling action, ATEC & the Lidcombe Auburn Cycling Club are presenting the Open Criterium on Saturday 23 July, featuring a series of cycling races, suitable for junior to elite riders.

New to the 2016 Expo is a Duathlon on Sunday 24 July, an official World championship qualifier event, presented by Elite Energy. Also new this year are the ‘Start-Up Zone’, enabling entrepreneurs the opportunity to showcase their innovations, and ‘Club Corner’, where visitors can engage with local based sporting clubs.

The seminar stage will host leading professional triathletes, nutritionists, cyclists and coaches, including Paul Newsome, Head Coach of world leading swim coaching company, Swim Smooth; expert bike fitter Aaron Dunford of Fusion Peak; and nutritionist Belinda Reynolds of IsoWhey Sports. Topics will cover everything from bike fitting and running technique, to training, diet, and injury prevention.

Companies exhibiting include: In2Adventure, Canyon Australia & New Zealand, Xterra Wetsuits, IsoWhey Sports, 2XU, Bike Bug, Hoka One One, Dare2Tri, Injinji Performance Products, Rocktape, Science in Sport, 32Gi, Vivo Barefoot, CamelBak and more. A full list of exhibitors can be found here. Registration will open in April 2016.

Attendance at the Australian Triathlon Endurance & Cycling Expo (ATEC) is open to anyone with an interest in fitness and athletic performance. Sign up to receive FREE ENews here.

What: Australian Triathlon Endurance & Cycling (ATEC) Expo

Where: The Dome, 1 Showground Road, Sydney Showground, Sydney Olympic Park, NSW, 2127

When: Saturday 23rd July 2016 9am – 5pm and Sunday 24th July 2016 9am – 4pm

Event Organiser: Informa Australia

Ticket Price: $15/1 Day Pass, $20/2 Day Pass. Children under 14 are free.

Web: http://www.atecexpo.com.au/

Media Info: Janete Sampaio and Sophie Dowling – Double Edge PR. Tel. 02 9957 1352, Email: janete@doubleedge.com.au